Homework #1 Response  

                 This article basically gave an emphasis on some design fails that took place and that are currently taking place.  These fails happened while trying to create "new and improved" designs, which don't actually look that way. They just look less appealing than the original. I think that when companies try to make new designs they should really take their time with them. They should try to make it more creative when designing them. When you are trying to design something new, it should be an improvement from your previous design. Not a step down. I say this because your design represent your skills and possibly your company look. The designs should be creative and appealing. While also being easy to understand. So, companies have to consider a lot of things when trying to make new designs and I think they should take their time with it to make it look their best.